If you’d met me six years ago, you would’ve found me hunched over a laptop, figuring everything out the hard way.

I wasn’t born into tech, design, or strategy — I learned each piece by building things that had to work.

At first, freelancing was about earning an income. But it quickly became about something much deeper: helping people build clarity out of chaos.

Because everywhere I looked, I saw business owners — smart, passionate, talented — trying to do everything alone.

Their brands didn’t quite reflect their vision.
Their systems were scattered.
Their content never felt like them.

And I understood that frustration.

I’d lived it — the burnout, the constant pivoting, the endless “figure it out yourself” loop.

So I began piecing together what I wished someone had built for me — simple, elegant systems and creative strategy that didn’t just look beautiful but made business easier.

That’s how Anchor & Oak Collective was born: a place where design meets structure, and clarity meets purpose.

The Strategy Side: Building Businesses That Work Beautifully

Over time, my freelance work grew into full-scale digital strategy and brand design — the kind that helps businesses move from survival mode to sustainable growth.

I started helping founders and teams not just “get a logo or a website,” but understand the ecosystem that makes it all connect:

cohesive brand identity,

strategic website structure,

automation that actually saves time,

and marketing systems that feel human again.

I discovered my clients didn’t just want assets — they wanted calm control.

They wanted someone who saw both the creative and the operational side.

That balance became my signature: brands that feel aligned, systems that feel simple.